Different Kinds Of Online Online Affiliate Marketing

Published: 29th December 2010
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These days, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate advertising these days as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate advertising as an easy way of earning profits on the web by performing what they like most, and that's by creating internet websites.

Just as the popularity of affiliate advertising has shifted into greater heights, so has the people's outlook about it changed. No longer is affiliate advertising considered right now as an alternative approach for the merchant to advertise his products, or as a source of extra income for the affiliates. For merchants and affiliates alike, affiliate advertising is now considered as a primary source of profits and revenues.

Pay Per Performance. PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates. In this kind of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action-that is whenever the visitor he has referred actually buys something from the merchant's site or when the visitor becomes a lead. This means plenty of savings for the merchant. On the other hand, it becomes the most lucrative kind for the dedicated affiliate, for commissions in PPP affiliate advertising generally comes inside the range of 15% to 20% of the actual product sales.


Pay-per-performance affiliate advertising may be further classified into two well-known types: pay-per-sales (PPS) and pay-per-lead (PPL).

Pay Per Lead.. The pay-per-lead type of affiliate advertising is a slight variation of the PPS kind and is typically utilized by insurance and finance organizations and other companies who rely on leads for their Non IM Riches organization to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant's site fills up an application form or any comparable form related to the organization of the firm. Compensation for this kind of affiliate advertising is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing. These types of affiliate advertising are based on the different levels or tiers within the affiliate network by which payments are made. In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or visitors he has referred to the merchant. All of the previously mentioned affiliate marketing types (i.e. PPS< PPL, and PPC) fall under the single-tier classification.


Residual Income Affiliate Advertising. In residual income affiliate advertising, the affiliate gets paid not only once for every customer he has referred to the merchant's web site. Rather, the affiliate is also paid whenever the customer he has referred returns to the website and purchase another product. Compensation for such sort of affiliate advertising is based on either sales percentage commission or fixed fee basis.

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